1. Write a one-sentence summary – think of it as an elevator pitch.
2. Know what you are writing about – do your research. Readers can tell.
3. Make your readers care – you don’t have to write about war and death to make an impact.
4. Don’t include everything you know – make sure you’re only including the important parts, without slowing the story down.
5. Know your characters – create characters your readers can relate to, even if the setting is a magical land.